Last updated: September 3, 2026
Some people grow into their personality.
Some of us arrived with one.
The sarcasm. The side-eye. The ability to tell an entire story with one facial expression. The habit of laughing at things that probably should have sent us to therapy.
We’ve been like this since about age five.
Welcome to Since5.
It Started With Two Sisters
Since5 was created by two sisters who share a history, a sense of humor, and enough childhood stories full of material to keep this store going for a very long time.
We grew up during a time when children left the house in the morning, wandered the neighborhood with no tracking device, and came home when the streetlights came on—or when somebody’s mother yelled a full government name loud enough for every ear within three blocks to hear.
Nobody sent a text to see where we were.
Nobody packed a charger.
Nobody even knew where we were half the time.
It was normal for that time.
We’re Gen X. Of Course We Made It Funny.
We are part of the generation that learned how to entertain ourselves, solve our own problems, and walk off injuries that by today's standards would require, at the very least, paperwork in triplicate.
We drank from the garden hose. We changed the television channel by hand. We survived plastic Halloween masks with one tiny mouth slit and rode bicycles without dressing like we were entering a motocross championship.
Our parents didn’t hover. They occasionally looked out the window.
And yet, here we are. We survived. Most of us even thrived.
Those experiences gave us independence, resilience, a slightly questionable sense of safety, and a very specific kind of humor.
Since5 turns those memories into products that say what the rest of us were already thinking.
This Store Is for the People Who Get It
Since5 is for anyone who sees one of our designs and immediately says:
“I remember that.”
“My mother said that!”
“We actually did that.”
“How are we still alive?”
Our products are made to start conversations, bring back memories, and make someone laugh hard enough to call a sister, a brother, an old friend, or that one cousin who was definitely responsible for it.
If you have to explain every joke, this may not be your generation.
That’s all right. We’ll leave the porch light on for you anyway.
More Than Words on a Shirt
We don’t want to make products that feel generic, forced, or pulled from the same pile of sayings everybody has already seen.
Every Since5 idea begins with a real memory, a familiar phrase, or one of those conversations that starts with:
“Do you remember when…?”
From there, we turn it into something you’ll actually want to wear, use, display, or give to somebody who understands exactly why it’s funny.
The goal isn’t to sell you another random shirt.
The goal is to make the shirt that causes a stranger in the grocery store to point at you and say, “Oh my gosh—yes!”
Real People Are Behind This Store
Since5 is not a giant company pretending to be your quirky best friend.
We are real people.
We create the ideas, build the collections, review the products, answer the emails, and pay attention when a customer tells us something isn’t right.
We check our messages throughout the day because helping customers is not an interruption. It is part of why we are here.
We work with trusted production and shipping partners to make and deliver each order. That lets us offer more products, sizes, and colors without filling a garage with towers of boxes and then pretending somebody still knows where the car is.
But the heart of Since5—the ideas, the humor, the choices, and the customer care—comes from us.
Made for You After You Order
Most Since5 products are made after an order is placed.
You choose the design, product, size, and color. Then we get your order moving so it can be made especially for you.
This approach helps reduce unnecessary inventory and lets us offer choices without guessing what everybody might want ahead of time.
It also means we ask you to check your order very carefully before submitting it.
We’ll follow the directions you give us. We just need the instructions to be correct first.
We Take the Laughs Seriously
The store may be funny, but the work behind it matters to us.
We care about:
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Creating designs that feel original and familiar
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Offering products we’re proud to stand behind
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Giving customers clear information
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Treating people fairly
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Owning our mistakes
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Helping when something goes wrong
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Making the whole experience feel personal
We believe a business can be professional without sounding like it was raised in a conference room.
We can laugh, be honest, set clear expectations, and still take good care of people.
Around here, kindness and sarcasm are allowed to sit at the same table.
Why Since5?
Because the personality didn’t suddenly appear when we became adults.
It was already there.
It was there when we were five years old, standing with a hand on one hip and an expression that said we had reviewed the situation and found it ridiculous.
It was there when we questioned the rules, tested the limits, and learned that “Because I said so” was considered not just an explanation but a complete conversation.
It followed us through childhood, adulthood, raising families, surviving changes, and figuring things out as we went.
Since5 is for the people who didn’t become sarcastic.
We simply refined it.
Come On In
Look around. Find something that makes you laugh. Send it to the person who remembers.
Wear the shirt that tells the story before you ever say a word.
At Since5, we believe the best humor feels familiar, the best products feel personal, and the best memories usually begin with something we probably should not have been doing.
We thought it was normal.
And honestly?
We’re glad we did.